Since I’ve been working on “Open Innovation” now for quite some time, I want to raise some questions on the concept, especially when it comes to SME in the Digital Economy. Open Innovation seems to be an interesting new paradigm that puts forward a new thinking on how to run digital business models. This is still challenging in terms of innovation management and human resources development!

Thus, regarding the concept, not everything is entirely new:  many SME in the Digital Economy have practiced Open Innovation before, maybe without knowing it – they developed new collaborative digital services in B2B networks, they involved freelancer (“prosumer”) in the development and design of digital products and services, they intensively managed inflow and outflow of knowledge since in those SMEs, creative communication is the baseline of innovation!

Now: Open Innovation – Old wine in New Bottles?
(weiterlesen…)