The so called ‘Digital Economy’ embraces all actors in digital value creation processes, as for instance multi-media agencies, e-commerce, interactive online marketing and mobile solutions provider, games developer, social media provider etc.
The Digital Economy is one of the pioneers of Open Innovation since the way firms and employees act on different layers of the innovation system is highly influenced by the immense enabling potential of the Internet with open information flows and easy accessibility to knowledge in online-communities, open source communities, etc. as well as supported by a distinct openness in organizational structures and processes. Open Source projects as well as Web 2.0 applications and business models are striking examples of this pioneering role.
In short, Open Innovation focuses on how to combine different competences or technological capabilities whether they are inside or outside the firm and apply them to commercial ends (Lazzarotti/Manzini 2009; Vanhaverbeke/Cloodt/Van de Vrande 2008). In the Digital Economy we want to distinguish the following archetypes of Open Innovation, following a two-dimensional approach: (weiterlesen…)
Sphere: Related Content
– they developed new collaborative digital services in B2B networks, they involved freelancer (“prosumer”) in the development and design of digital products and services, they intensively managed inflow and outflow of knowledge since in those SMEs, creative communication is the baseline of innovation!
